One Trail Games
One Trail Games - Brand Design
One Trail Games is the studio founded throughout the duration of my degree program at Centennial College.
Brief: Establish brand identity through core brand colours and typography.
The Logo
When creating the company logo, by integrating the core company value of all the members being very different yet coming together as one to create something beautiful.
A tree was used to signify oneness/unity and a path made out of negative space heading upwards was used to give the feeling of success/progress towards goals.
Tools Used:
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Vector Software (Inkscapes)
Brand Kit
When establishing brand colours, earthy tones were used to match the brand's softer, nature-inspired image while maintaining the same blue from the logo for call to action buttons. This was also a factor when it came to typography.
During font selection, those selected were ones that also reflected this target image. A font resembling handwriting was chosen to give a personable and creative touch for header text. Meanwhile a sans serif font was picked to increase readability in paragraphs.
